Consumer Marketing

Activating consumers is critical to converting brand preference to sales. Our team engage a range of techniques including sales promotions, loyalty programs and retail PR. Whether it’s a prize draw, competition or a gift with purchase we understand what it takes to get your product into the shopper’s basket. Our team scours the world for new and innovative products and prizes that make consumer promotions come to life and drive increased sales. We can couple that with product demonstrations and sampling activity to give promotional campaigns a boost and place brand in hand faster. Through a thorough understanding of our clients’ customers we develop loyalty programs to drive increases not only in average purchase value but also frequency of purchase. Our understanding of the benefits and pitfalls of different approaches means we customise a solution to meet a range of strategic objectives.